Both are video services, but they're built for different platforms and audiences:
| Walkthrough Video | Social Media Reel | |
|---|---|---|
| Format | 16:9 horizontal | 9:16 vertical (native shoot) |
| Purpose | Tour every room in sequence | Stop the scroll with lifestyle hooks |
| Best for | MLS listings, email, YouTube | Instagram Reels, TikTok |
| Editing style | Clean, informational | Cinematic, hook-driven |
| Starting price | $249 | $249 |
Most agents post listing videos to Instagram by uploading the YouTube horizontal cut — which gets shrunk into a tiny letterbox on a phone. The Social Media Reel is built the opposite way: vertical-first, designed for full-screen mobile viewing. The two are complementary, not interchangeable.